It all started with a brand built around character.

When Pigs Fly breads is a local New England Artisan bread bakery located in York, Maine. Using unique and all natural ingredients When Pigs Fly provides a variety of breads for their customers. In recent years, the company has expanded their business through adding new store locations.

The Challenge

This Advertising Design project focused on developing a strong, multiformat campaign to bring the brand's story to life. The overall challenge was building awareness in a competitive market dominated by larger, well known bread brands with greater advertising resources. The campaign needed to clearly differentiate the brand from mass-produced options. Beyond visual design, the project required crafting copywriting that could elevate the brand's charm while communicating what sets it apart from larger competitors.

The Solution

The campaign strategy highlighted the brand's artisan quality and distinctive character through bold, playful visuals and cohesive multi-platform designs. In addition to the visual approach, copy was crafted to enhance the brand's charm and convey its unique personality. The final materials communicate When Pigs Fly’s identity clearly, while reinforcing the brand's story while standing out through their quality to engage bread enthusiasts and quality conscious consumers.